Linking operations, marketing and environmental capabilities and diversification to hotel performance: a data envelopment analysis approach
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2016-03Subjects
performanceresource-based-view
content analysis
data envelopment analysis
operations capability
marketing capability
environmental capability
diversification
N830 UK Tourism
hospitality sector
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This study examines the impacts of marketing capability, operations capability, environmental capability and diversification strategy on performance of hotel industry in the UK. We conceptualize these impacts by drawing on the resource-based-view of a firm as the theoretical underpinning. We use the financial archival data and information obtained from websites. We use content analysis, regression analysis and Data Envelopment Analysis (DEA). Our results show that operations capability and environmental capability have significant positive effects on performance, marketing capability has a significant negative impact but diversification strategy does not impact on performance. Additionally, there is no evidence of the moderating effects of efficiency on these impacts. Our study suggests that hotel industry in the UK ought to focus on developing operations and environmental capabilities especially by exploiting the synergies between them but reduce excessive reliance on marketing. This paper makes two important contributions to the literature. First, it applies a framework linking the three capabilities (operations, marketing and environment) and diversification to the specific case of the hotel industry. Second, unlike similar previous studies, ours is the first to incorporate environmental capabilities in the analysis.Citation
Ramanathan, R., Ramanathan, U., Zhang, Y. (2016) 'Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach'. International Journal of Production Economics 176 111-122Publisher
ElsevierAdditional Links
http://linkinghub.elsevier.com/retrieve/pii/S0925527316300044Type
ArticleLanguage
enISSN
0925-5273ae974a485f413a2113503eed53cd6c53
10.1016/j.ijpe.2016.03.010
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Except where otherwise noted, this item's license is described as Archived with thanks to International Journal of Production Economics