How community broadcasting is funded : a useful resource for community broadcasters
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AbstractThis article is intended as a resource for community broadcasters and researchers. It draws on interviews and discussion with community broadcasters and activists to identify practical examples of funding methods. The seven common methods of funding a community station are detailed. These are: support from the station's own community; patronage from a larger organisation; commercial advertising and sponsorship; competitive grants; service contracts; support by NGOs; support by governmental agencies. The article points to resources where the reader can discover more fully how each funding method is used, and concludes that a prudent station may use several methods to help ensure economic sustainability.
CitationGordon J (2016) '"How community broadcasting is funded"', 3C Media: Journal of Community, Citizen's and Third Sector Media and Communication, (April) 2016 (8), pp.26-36.
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